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Orange Business Service’s video case study: Succeeding in Social Media Initiatives

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Yann Gourvennec’s big idea: The tools don’t matter — it’s about the business goals.

Yann’s case study covered how they’re finding passionate buyers online that advertising can’t reach, how they’re using video, and how they’ve used social media feedback to improve their products.

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