Cary Silverman and the amazing team at EyeCare 20/20 just donated $1,100 to our WOM for Water project through charity: water. They simply asked their fans to get involved with this amazing cause — and in doing so, just brought fresh water to 55 people for 20 years.
And they’re not done. For every patient that donates $50 now through Labor Day, EyeCare 20/20 is matching it and extending a $500-per-eye discount towards LASIK surgery.
We love this for two reasons: 1) Some great people are going to get a much-deserved helping hand, and 2) Anyone — and we mean anyone — can create amazing word of mouth. The right topic, combined with the right tools (in this case, a simple email to their fans), can lead to amazing conversations that can truly change the world.
Got 5 minutes? You too can make a difference. Just $20 gives one person clean water for 20 years.
And every person you tell helps this important message spread.