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Packaging counts

sparkling water boxSame product (sparkling water). More convenient box. I’ll buy the one that fits in the fridge.

Are you too focused on core features and missing the simple, peripheral thing that is driving away customers?

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Comments

  1. Troy August 18, 2012 at 3:25 pm #

    Fresca is owned by Coca-cola. I wonder if they have a patent on that box design?

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