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We’re here to blow minds

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. We believe that step one isn’t great customer service. Step one is blowing people’s minds with awesome. It’s why we do stuff like mail […]

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Newsletter #1019: The “Solve a Problem” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Solving a problem can be much easier than marketing something new. When you start with a problem, you start with a […]

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Devon Eyer on how Johnson & Johnson builds relationships with influencers

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This post features tips and advice from Devon Eyer’s presentation at our Brands-Only Summit. As Johnson & Johnson’s Director of Corporate Communications, Devon has been a member of SocialMedia.org […]

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Merry Star Wars Holiday Yuck Ick

Everyone, please enjoy my annual showing of the Star Wars Holiday Special. It’s a piece of crap so bad that George Lucas said, “If I had the time and a sledgehammer, I would track down every copy of that show and smash it.” More info here. It’ll make your day. (You can find the rest […]

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How to spread word of mouth by doing the right thing

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]

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Why ASAP makes work suck

This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Here at GasPedal, we have functions that each team is responsible for. They’re the recurring things we have to do to keep the business […]

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Sherri Maxson, Social Business Leader at Grainger

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

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3 word of mouth tips for local businesses

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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