The “Take It Offline” Issue 1> Take The Music With You: Nike 2> Take Them Shopping 3> Take Them To A Party: Match.com 4> Check It Out: GasPedal, Spam, and Fast Company 1> Take The Music With You: Nike Do you still have a relationship with visitors after they leave your web site — or […]
You Can be an Email Marketing Supergenius #119
August 21, 2003
How To Start An Email List Issue # 119 1> Ask Your Friends – Politely 2> Ask For Email Addresses – Everywhere 3> Ask About Renting Lists – Carefully 1> Ask Your Friends – Politely So you want to send a newsletter but you need an email list. You have some email addresses — but […]
#4.14: The “When The Lights Go Out” Issue
August 18, 2003
The big blackout reminded us all about safety procedures, but what about the all-electronic office? 1> Keep The Phones Working 2> Create An Electricity-Free Contact Plan 3> Make A Plan While The Lights Are Still On 4> Check It Out: Movies About Blackouts 1> Keep The Phones Working When the power goes out, you’re going […]
You Can be an Email Marketing Supergenius #118
August 7, 2003
Getting Demographics on Your Readers Issue # 118 1> Don’t Scare Them Off 2> Ask Them Later 3> Pay Them Off 1> Don’t Scare Them Off What would you think of a panhandler who asked for the keys to your car as you were about to give him a quarter? You may be making the […]
#4.13: The “Let Your Customers Do It” Issue
August 4, 2003
1> Amazon: Let Your Customers Write Your Catalog 2> eBay: Let Your Customers Stock Your Shelves 3> Plastic: Let Your Customers Write Your News 4> Check It Out: Stinky Condiments 1> Amazon: Let Your Customers Write Your Catalog Amazon doesn’t just have a huge selection of stuff to buy; customers rate the products and freely […]
You Can be an Email Marketing Supergenius #117
July 25, 2003
Getting Demographics on Your Readers Issue # 117 1> Don’t Scare Them Off 2> Ask Them Later 3> Pay Them Off 1> Don’t Scare Them Off What would you think of a panhandler who asked for the keys to your car as you were about to give him a quarter? You may be making the […]
#4.12: Taking Orders: The “PrintingForLess.com” Issue
July 16, 2003
Ordering small print jobs is usually nothing but trouble. Take a look at PrintingForLess.com; it shows how a low-tech web site and a good team can create miracles of convenience. 1> Make It Easy to Order 2> Put Help At the Customers’ Fingertips 3> Give Quick Feedback 4> Put Humans Where They Matter 5> Check […]
#4.11: The “Web Pages That Sell” Issue
June 16, 2003
Enjoy a few lessons from the experts at Optimost, who test different versions of web pages to find tactics that generate the most sales. 1> Unclutter Your Key Action Areas 2> Rearrange Items On The Page 3> Experiment With The Mundane 4> Check It Out: Experiment With Optimost 1> Unclutter Your Key Action Areas If […]
You Can be an Email Marketing Supergenius #116
June 6, 2003
Picking An Email Server Issue # 116 1> Does It Do What You Need? 2> Can They Get The Mail Through? 3> How Much Time Will It Save You? 1> Does It Do What You Need? You want an email server to give you features that improve the effectiveness of your email campaigns. Most of […]
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