- Set a goal: He’s calling on his readers to raise $5,000
- Ask them to share
- Stick with it
Paul is author of The Digital Handshake and is someone who knows how to start a word of mouth movement.
Note: We’re partnering with with charity: water to use the power of recommendations and referrals to bring clean, safe drinking water to developing nations. Almost a billion people on the planet don’t have access to clean drinking water. Unsafe water and a lack of basic sanitation cause 80% of all diseases and kill more people than all forms of violence, including war.
We’re going to raise $50,000 and build wells in 10 villages