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People like to feel smart

Want to earn real credibility with your prospects?  Show them that you know how smart they are.

Virb, a site targeting web designers, has an ASCII logo buried in the source code of their site. Message: We know that our customers are the kind of people who read the source code.

CombiPhos Catalysts runs an ad with just pictures of molecules. If you know what the heck it is, you know they're talking to you.

image CIMG3890

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Comments

  1. Torley June 6, 2009 at 4:02 pm #

    This can be used as an effective form of “positive friction” to deter unwanted customers and encourage the ones who really are smart — and will be gracious and polite, resulting in less stress for support staff and an overall awesomer company-customer relationships.

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