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Virb, a site targeting web designers, has an ASCII logo buried in the source code of their site. Message: We know that our customers are the kind of people who read the source code.

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  1. Torley June 6, 2009 at 4:02 pm #

    This can be used as an effective form of “positive friction” to deter unwanted customers and encourage the ones who really are smart — and will be gracious and polite, resulting in less stress for support staff and an overall awesomer company-customer relationships.

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