I probably won’t blog or tweet about my task manager, Remember The Milk, even though I really like it. Most people don’t advertise products for fun.
But I’m happy to blog this idea that they shared: I completed 352 tasks in 2011. That makes me feel good. It’s my achievement.
I’ll mention the product when I do it, but that’s not what makes this happen.
Big lesson here: If you want people to talk about your business:
- Make it about THEM. Make people feel good.
- Don’t turn it into an ad or you’ll kill it.
- Keep it easy – one click.