See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Placement is everything

placement is everything TimEven the best ad in the world fails if you run it in the wrong place. Like this customer service billboard in front of a trash can.

Buying ads (or earning recommendations) in the wrong media, the wrong page, to the wrong audience, or at the wrong time can do more harm than good.

Spend as much time placing your ad as designing it.

(Thanks to Tim Collins.)

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again