See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>


Stephen Mercer, who works at National Instruments, solves the “How do I sign a business email” problem. Here’s the answer, in his own words.

I had an internship at another company. One of the guys there invented the word. He didn’t like using “Sincerely” at the end of his work e-mails because often there wasn’t any emotional content to the e-mail. When he used “From”, he was told that some coworkers felt he was being cold and unsociable. So he coined “Pojundery”, which literally means “the last word before I sign my name”. It was flowery enough to sound engaging, yet devoid of any real significance. Several folks in R&D at that other company used it, and I picked it up too. I kept using it at NI for business communications mostly because I enjoyed encouraging a new word, but I found it paid additional dividends: everyone here remembers my e-mails.

He even made the Urban Dictionary.

A little humor goes a long way.

(Thanks Evelyn and Mike.)

Email to a friend:

Privacy: We won't save or reuse these emails.



  1. Pojundery, Kathrin Maass | Kathrin Maass - January 14, 2011

    […] This is what he writes in his blog “Damn! I Wish I´d Thought of That”: […]

  2. 12Sided, The Blog » Projundery - January 16, 2011

    […] Andy Sernovitz’s Damn, I Wish…: Projundery for the details. // Categories: thoughts Tags: Comments (0) Trackbacks (0) Leave a […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again