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Press Release: The Blog Council

A heads up to my readers about a new project I’m working on. I’m quite honored to be associated with such an esteemed group.

CORPORATE BLOGGERS LAUNCH THE “BLOG COUNCIL” ORGANIZATION

Top Executives from 12 Global Brands Form Private Community to Develop Best Practices, Measurement, and Idea-Sharing

CHICAGO, December 6, 2007 — The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, Starwood Hotels & Resorts and Wells Fargo.

The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.

“Major corporations use blogs differently while abiding by the same rules and etiquette,” said Blog Council CEO Andy Sernovitz. “Individual and small-business bloggers don’t face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound ‘corporate.’ And we have to learn to do it live, and in real-time.”

Representing thought leaders from corporate departments as diverse as corporate communications, global communities, marketing and customer service, the Blog Council’s advocacy role functions as a collective voice in support of responsible, ethics-based corporate blogs. Other issues the Council will address include:

  • How do global brands manage blogs in more than one language?
  • What do you do when 2000 employees have personal blogs?
  • What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
  • What is the correct way to engage and respond to bloggers who write about your company?

“Every major corporation is struggling with the question of how to use blogs and engage the blogosphere the right way,” said Sean O’Driscoll, General Manager, Community Support Services for Microsoft. “The Blog Council brings together precisely the people who need to explore these issues together, in a productive and private networking environment. We can work together to develop model policies that set the standard for corporate blogging excellence.”

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Comments

  1. Bud Caddell December 6, 2007 at 11:28 am #

    Andy,
    Warren Sukernek pointed me in your direction — I have a corporate client, can disclose by phone or email, that would be an excellent and engaged member of the council. Is there a process for new members?
    Thanks!

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