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Prizes worth talking about

clip_image001Win a night with John Travolta!

In a fantastic word of mouth move, Starwood offered loyalty points members a chance to redeem points for a night with John Travolta and cast at the premiere of Hairspray movie. 

They will tell everyone they know. They will tell their grandkids. Years from now they will still be talking about it.

Think about this:  If you have mucho hotel points, you’re probably sick of hotels. The last thing you want to redeem your points for more hotel nights. Same goes for frequent flyers and more flights.  You’re definitely not going to mention it to anyone.

So find a way to do something amazing and remarkable. 

More from Wall Street Journal.

Be remarkable! Be remarkable! Be remarkable!

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