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ProFlowers thinks I’m gay

If you’re going to personalize your marketing with customer purchase data, do it right or don’t do it at all.

See the attached email I received from ProFlowers asking if I want to send flowers to Keith and Robert.  This would not make my wife happy. 

Even worse, last time I send something to Keith was for a bereavement. Not something to repeat, or be used in a promotion. I don’t know who Robert is.

The lesson: When mining your database for promotional purposes, do it very very carefully.

With that said … ProFlowers
is the best flower delivery service there is. Great flowers, well
packaged, with a really nice vase included.  I definitely recommend

<click picture for closeup>


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  1. Bruce Judson June 28, 2007 at 10:32 am #

    Terrific post Andy!
    A great reminder to all professional about the issues associated with email and database mining.
    –Bruce Judson

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