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Progressive’s video case study: Starting conversations in social media

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Matt Lehman’s big idea: “Find your ‘in’ — your way to start the conversation with customers.”

Matt’s case study covers how Progressive is using Twitter during natural disasters to share relevant information, how they’re tracking their social media success via the Net Promoter Score, and how in the early days, showing leadership that social media really worked for customer service was important to getting their program off the ground.

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