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Pull up a chair around the fire

sprinklr fireplaceThe purpose of a trade show booth or tabletop is to get prospective customers to come in an talk to you. You want to have a conversation.

But most exhibits do a lot to block that conversation: big TV screens, laptops between the exhibitor and the prospects, or having conversations standing in front of the table so your back is to people walking past.

That’s why I like this simple tabletop by Sprinklr. The fireplace catches your attention. The furniture encourages you sit down and have a deep conversation, and the whole arrangement visually draws people in.

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Comments

  1. Jeremy Epstein February 7, 2012 at 7:35 am #

    Obviously honored to have this write-up. Thank you for the shout out and, even more so, the ongoing encouragement via your blog to go for WOM-worthy activities!

  2. Michael Jahn February 7, 2012 at 8:27 pm #

    Great idea – you could even hand out business cards that had a smokey aroma. Yeah, they can do that now…

    http://print-a-scent.com/

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