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Put it in their pocket

When your customer takes home their purchase and throws away the packaging, how do they remember you and how do they show you to their friends?

We spend so much time designing labels and packages that get tossed out.

Try to create something that the customer will keep, use, and display for 6 months.

I like this bandage holder that Lucy gives their customers. Useful, long-lasting, and very likely to get shown off at the gym.


P.S. Lucy is a client, and they make the only women’s yoga clothes I wear.

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