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Q. How do we STOP a blogger from writing about us?

A. Send them a canned pitch from your PR firm.

These pitches are awful, off-topic, and off-putting. They also all look the same. Why would a blogger write a post being pushed by some junior PR rep? Every other blog is going to have the identical post.

These pitches are instant turn-offs to bloggers. We get them every day.  And we never write about these companies again.

When tracking the effectiveness of your blogger outreach campaigns, I know you track how many posts were written. But do you track how many bloggers you turned into enemies? (I bet your agency doesn’t send you that stat.)

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Comments

  1. David Airey May 26, 2011 at 12:06 pm #

    Well said, Andy.

    One of the worst aspects of these press releases is the distinct lack of an “unsubscribe” link at the bottom.

Trackbacks/Pingbacks

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