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Q: How do you turn a mail-order customer into an evangelist?

A: You give them something to show their friends.

Great example: I bought a pair of amazing pants from Cordarounds. Everyone started asking where I got them.

Guess what? In the box were a dozen little cards, each featuring a unique product photo and their web address. That gets a dozen face-to-face referrals, 20 cents each. (Get your own cards here.)

Read more from their blog — funny stuff.

Lesson: Make it easy for your fans to talk about you.

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