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Q: When does greed cost more than it brings in?

A: When your customers don’t just refuse to buy your overpriced product — they’re insulted that you are actively trying to rip them off. This is the point where one lost sale turns into long-term lost business and negative word of mouth.

dasani 3Here’s a photo from a movie theater in Naples, FL that is trying to charge $4.75 for a 50-cent bottle of water. $2 would be a fair profit — maybe $3. But $4.75?

Who is the person at your company who has the job of stopping this sort of thing?

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  1. Mattias Gronborg June 24, 2012 at 4:44 am #

    Indeed! I bought a coffee last week that cost me $6,5. It felt as a rip off! Off course it ended up on Yelp because the coffee tasted as a $1 pot coffee.


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