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Recession isn’t a marketing tactic

Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion.

It's boring, it's irrelevant, and it's already cliche.

If you want to sell more in a tough market, your job is to be positive

Show me how your product will make me money, make me more successful, and make me happier. We'll buy when you show us benefits. Which, of course, is what all marketing is supposed to do, in any economy. 

When you start with the cheesy tough-times opening, you just bury your sale under a depressing message. It doesn't exactly encourage people to buy.

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