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REI’s case study: How to reach your fans on a local level

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

One of Jordan Williams’ big ideas: When training your employees on social media, don’t punish for mistakes — focus on the positive, coaching moments to teach them the best way to engage with customers.

REI: Going Local, presented by Jordan Williams from GasPedal and SocialMedia.org on Vimeo.

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