March 19, 2014
It’s been a more than a year since Vine was launched as Twitter’s video app.
Marketers were freaking out. Consultants were selling advice. Everyone was climbing the walls trying to figure out how to make it work.
Guess what? It didn’t matter at all if your business used Vine or not. And if Vine had turned out to be the next Pinterest, you would have had plenty of time to catch up — there wasn’t much advantage in being early.
The Lesson: It’s OK not to freak our about new social media. It’s OK to ignore them until your customers/prospects want you there.
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