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What replaces the matchbook?

CIMG2080Restaurants used to give away matches. Everyone grabbed one, even if they didn’t smoke.

Those little things got passed around, saved in the big bowl in your house, and shared with friends.

They started conversations about the restaurant for many years — they were long-term, inexpensive, and simple word of mouth tools.

Your job: Make sure that no one ever walks out of your door ever again without a conversation starter in their hands.

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