See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Resolving channel conflict: It’s the little things

Many manufacturers have agonized about how to sell direct to consumers without alienating their retailers.

Try this: Offer a simple benefit for buying direct. Don’t make it too amazing, never compete on price, but make it something nice.

Best example:  Apple will engrave a message on iPods that you buy direct from them.  A compelling benefit for some, but nothing that will freak out Best Buy or Circuit City.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again