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Reviews we can trust

WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews.

This is good for all of us: marketers, businesses, and consumers. When customer feedback is honest and transparent, the good businesses win, marketing gets easier (and more fun), and we as customers get better products and services.

Learn more about this great project from their press release.

Note: I’m the President Emeritus of WOMMA and an advisor to Bazaarvoice.

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