I like to buy CDs from JustTheDisc.com–$2.99 and no wasteful packaging.
Last time I bought a few albums I mentioned it on Twitter. Guess what? They refunded my payment and sent the discs free.
This is a great lesson in making your fans happy and encouraging word of mouth:
- Surprise! An unexpected gift is 10x more powerful than an earned reward. Earn=work. Gift=fun.
- After, not before. They thanked me after I made the referral, they didn’t tell me to do it. I never would have signed up for an affiliate program or a referral program.
- Thanks, not incentives. Thanking fans is different than paying for referrals. No one wants to be a salesperson, everyone appreciates being recognized.
- You get the behavior you encourage. Reward those who do what you want and they’ll do it again.
- Choose you talkers. Encourage people who have an audience. I’m not an everyday customer, I talk to lots of people.
Thanks, Craig!