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Scripps Networks’ case study: How we used Facebook to launch the Cooking Channel, presented by Jeffery Kissinger

BlogWellCome to an upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco or Seattle to hear brands like Adobe, Symantec, SAP, Mattel, Microsoft, MillerCoors, Boeing, and Intel share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Jeffery’s big ideas: Letting the community help mold your product builds loyalty to the brand.

Scripps Networks: How Facebook Led the Cooking Channel Launch, presented by Jeffery Kissinger from GasPedal and SocialMedia.org on Vimeo.

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Comments

  1. Al Pittampalli June 7, 2011 at 11:10 pm #

    Good video. It’s amazing at what happens to fans when you involve them in the process. If you do it right, they’re likely to become invested in the brand.

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