We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people talking about you the next day.
Our lineup of speakers includes word of mouth supergenius and author Paul Gillin. Paul will be leading an author session based on his book, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! and offered these tips as a preview:
- You can become a publisher. The implosion of mainstream media means businesses and individuals can now enjoy the same kind of trust traditional media once had.
- The media world is now flat. There’s no longer a heirarchy of media to tell you (or your customers) what you can and cannot know.
- It’s not about budgets, it’s about content. Being yourself and creating great content based on what you know best is how you earn a loyal audience.
Hear Paul’s live Supergenius preview (and check out our Facebook page to see all our interviews):