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Secrets of the Carnegie Deli = Authenticity

Sandy Levine, MBD, is the very-charismatic-in-a-New-York-Way head of the Carnegie Deli. (The title on his business card is "MBD" – Married the Boss' Daughter.) 

Watch this video to see a great example of building an awesome business by staying genuine. You'll get a few word of mouth tips, too.

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  1. ContentKeith May 18, 2009 at 8:53 am #

    Andy: as fellow Chicagoans and Medill/IMC adjunct professors, you and I share quite a bit in common…including the LOVE for the Carnegie Deli! I am a dyed-in-the-wool Midwesterner who has been doing frequent business in NYC since I was 22 years old (a WHILE ago) — and while I admit to carrying a Second City chip on my shoulder, I must admit I’ve never had a deli experience in the hog butcher capital of the world like the one I’ve had, frequently, in the Big Apple at this unique experience of an eatery. Positive word of mouth (and positive food in mouth), spread on!

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