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Selling gas at less than it costs

photo (8)Word of mouth starts with one remarkable statement.

For the next three days, I’ll be telling everyone in Austin, “ACE Rent A Car sells you a tank of gas for less than it costs at the pump.”

They are going to get a dozen in-person referrals, and a blog post, for $2.58. That’s a pretty good marketing deal.

Lesson: What did you give your customers to talk about?

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