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Selling gas at less than it costs

photo (8)Word of mouth starts with one remarkable statement.

For the next three days, I’ll be telling everyone in Austin, “ACE Rent A Car sells you a tank of gas for less than it costs at the pump.”

They are going to get a dozen in-person referrals, and a blog post, for $2.58. That’s a pretty good marketing deal.

Lesson: What did you give your customers to talk about?

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  1. Gregg Marshall April 16, 2010 at 8:08 am #

    One problem with your math. Unless you can use EXACTLY the half or full tank of gas you have pre-purchased, you return the car with gas you paid for in the tank. If you assume most people don’t use half of what they’ve paid for, the “discounted” gas is actually almost twice as expensive….

  2. Trey Reeme April 16, 2010 at 9:31 am #

    Gregg makes a great point – so is the sign clever bait-and-switch or is the campaign still positive wom-worthy?

  3. Elizabeth April 17, 2010 at 12:19 am #

    I think the point was to offer a deal to your clients if the prepay not to sell gas. Think outside the box people. How can you use this concept for your business and make the math work for your customers. :-D

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