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Seth Godin on happiness, respect, and word of mouth

I asked a few simple questions to a bunch of smart marketers.
Enjoy this great answer from Seth Godin.
Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to …
1 … make people happy?

Surprise them with positive work that exceeds expectations.
Do great design.
Be kind.

2 … earn respect?

Keep your promises.

3 … get a word of mouth recommendation?

Do #1 and #2.

Thanks, Seth!

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