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Share your tech support files with the public

You probably have great tech support documents, discussions, and videos. But too many companies put that content behind a password where only customers can see it.

Guess what? Your support documents are also your best sales materials. They answer detailed questions from prospects, they show how the product works, and they help people see exactly how the product delivers value.

I bet your tech support documents deliver better and more compelling answers to pre-sales questions than all of your canned, polished sales stuff.

So stop burning time and cash on cheesy sales stuff that no one is going to read. Redirect that investment in amazing support and teaching tools that show everyone how great you are.

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  1. Tech Support Is Your Secret Sales Sauce « Freelance Technical Writing Services | Web Writing Services - November 21, 2012

    […] my chorus—Andy Sernovitz, of and Gas Pedal. Andy is challenging his readers to share their tech support files with the public. Why? Because they’re great sales tools! He […]

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