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Show a little trust

imageWhen you exchange a defective product at Amazon, they send you the replacement before you’ve even sent back the old one. Usually it ships the same day and the send it express.

They trust you.

You’ll be more likely to buy again, knowing they won’t give you a hassle.

Most merchants make you wait until you send back the broken product before they ship the replacement — leaving you with nothing for several weeks. Making you feel like you did something wrong. Even when the defect is their fault.

Amazon does have your credit card in case you don’t send back the return, but so do the merchants who make you wait.

Who are you going to buy from next time?

Are you showing your customers that you trust them?

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  1. Bags December 28, 2009 at 11:12 am #

    Awesome post Andy. I’m amazed at how many people want to have healthy relationships with their customers, yet they refuse to trust them… one of the key factors in any healthy relationship whether business or otherwise is trust on both ends.

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