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Show up where your customers appreciate it most

runtex2Why wait for customers to come to you? Go where they are already hanging out.

Don’t: Buy a sponsorship or try to sell to them.

Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for.

Great example: Austin is full of runners. And wherever you find runners, you’ll find water jugs compliments of RunTex, the local running store.

Important: Don’t sell at all. Even one salesperson or stack of brochures turns it from an appreciated service into a shameless sales pitch. RunTex doesn’t even have staff at these jugs, just a few stickers. (But everyone knows who to thank.)

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  1. Color Me Impressed: The Smart Set for September 2011 « Reid All About It - October 8, 2011

    […] Thought of That, is one of my favorite sources of smart marketing stories, like this one about an Austin running store, RunTex, that understands how to build awareness in their target market while also building goodwill. If […]

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