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Show your thanks — and show that you mean it

We’re a big supporter of Charity: Water here at GasPedal. With the help of our conference attendees and friends, we raised $10,000 to build two wells for villages without safe water.

So we were happy to get this nice thank-you video from Paull Young.

And we were thrilled to see it personalized, genuine, and all about us. Sure beats the form letter that you get from most charities.

Paull and his team made 250 personalized thank-you videos. And they put them on YouTube for everyone to see and share. Which, of course, will lead to more fans and donors.

This is the new standard for excellent thank-you’s. What can you do?

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  1. Jen September 28, 2011 at 9:56 pm #

    What was the mustash about? I dont understand why they sent it out?

  2. Andy Sernovitz September 28, 2011 at 10:05 pm #

    You’ll just have to come to one of our events to find out!


  1. 3-Minute WOM Lesson: Three classics that always get people talking - October 25, 2011

    […] process by focusing on the basics: Send hand-written notes, speak to them like a human, and find personalized ways to say thanks. Most of your competitors aren’t doing this, which means you’ve got a big opportunity […]

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