There are a zillion furniture makers offering stain-proof features. They all look and sound the same.
But you’ll tell your friends about furniture that is Slobproof!
Being good isn’t good enough anymore. Anyone can do that.
If you want your brand to stand out, you need to commit to a brand that is memorable, remarkable, and repeatable.
If you owned Slobproof furniture, you’ll tell every guest in your house, just because it’s funny. Can you even remember the name of your current furniture? Do you talk about it?