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Slooooow word of mouth

How do you create word of mouth that starts conversations months or years after you meet someone?

Take a listen to this free webcast of an interview I did with Vicki St. Clair of Conversations Live, from Seattle's KKNW 1150 am radio.

Vicki reveals my Secret Luggage Tag Trick, and shows how it led from a chance meeting at a conference to a live radio interview.

Listen here.

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