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Small business reading list

Blogs are great, but trade magazines are still important.

If you're an entrepreneur or small business, read these:

1. The entrepreneur's essentials: Inc. and Fast Company

2. The trade magazine for your industry:
DM News, PR Week, Plumbing News, or whatever you do

3. The trade magazine for your client's industry:
You need to know how they talk and what they think about. Learn the jargon and acronyms. Pay attention to the ads to learn how other companies get their attention. (This is why I read Nation's Restaurant News.)

4.  If you work with huge companies, read Harvard Business Review.  Not a word will apply to your small business, but you'll better understand your clients' world.

Check out SmartBrief.com for a great selection of email newsletters from every industry imaginable.

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