See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Social media is not about the media

The next big thing in social media is not about social media.

Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next.

We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality of the conversation, not the platform where it happens.

Here’s how you become technology-proof: Get good and having conversations. If people enjoy having a relationship with you, they’ll follow you to whatever tech hosts the conversation next year.

Because in the end, only one thing really matters: Do customers want to talk with you?

Email to a friend:

Privacy: We won't save or reuse these emails.



  1. Tips from the Best Small Business Bloggers on the Web - June 18, 2012

    […] From: Social Media is Not About the Media […]

  2. 27 Tips from the Best Small Business Bloggers – Ghost Blog Writers | The Small Business Tips Blog - June 19, 2012

    […] From: Social Media is Not About the Media […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again