The next big thing in social media is not about social media.
Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next.
We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality of the conversation, not the platform where it happens.
Here’s how you become technology-proof: Get good and having conversations. If people enjoy having a relationship with you, they’ll follow you to whatever tech hosts the conversation next year.
Because in the end, only one thing really matters: Do customers want to talk with you?