The best word of mouth comes from really simple gestures.
Example: I sometimes send a free copy of my book to people who blog about me. Sometimes it pays off big.
- Novelist, author, and teacher Brandilyn Collins blogged about my book here.
- I sent her a note and three copies of the book.
- She wrote three more blog posts here and here
- She held a contest to give away my book to her readers.
- The winners are announced.
Brandilyn and her readers got great content, I got great promotion. A really easy win-win for all.