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State Farm’s video case study: The Social Media Balancing Act, presented by Kelly Thul

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Diego:

Kelly Thul’s big idea: When balancing risk vs. reward in social media, remember that negative buzz is an opportunity.

Kelly shared how State Farm got started in social media through a topic unrelated to their business. He also talked about how to balance personal vs. professional use of social media in the company, as well as the importance of training management on social media policies and best practices.

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