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Strive for this

Do you make ads so good that people send them around as inspirational messages?

Do you make ads so good that people watch them weekly?

Do you even try?

When you create a TV ad, you’re paying to send a message to millions of people.

You have an obligation to go for greatness.

Example: I get a fantastic email newsletter from Sam Parker with a link to an ad from Nike, and he adds, “I can’t stand how great this is. I watch this at least once every couple of weeks.”

Just do it.

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  1. The bargain that makes advertising work | Andy Sernovitz | Damn, I Wish I'd Thought of That! - November 16, 2011

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