Want to get people to change their behavior? Take away the excuses.
When I bought a new cell phone from Amazon, it included this envelope to recycle my old one. If it hadn’t been for the envelope, I would have thrown the old phone in a drawer. HP does the same thing with used toner cartridges — they include a pre-paid UPS label in the box.
What do you want your customers to do? How can you make it super easy?
You’re one trick away from a wonderful success.