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Support the fans who support you

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

True love only works when it goes both ways. It’s true in life and it’s true in marketing.

Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise.

For inspiration, check out this great video Honda put together for the mostly-unknown band Monsters Calling Home.

Honda found the band after they posted a music video recorded from inside their Honda. They then flew the band out for what they described as a private corporate event — and ended up having them perform on Jimmy Kimmel Live.

Watch the video:

For more, check out Spike Jones’ post on the video and his explanation of why “surprise and delight” is such a powerful word of mouth conversation starter.

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Comments

  1. Stephen Anderson February 8, 2014 at 12:34 pm #

    Hmm, I don’t know about flying a band around the world, but the idea of supporting fans who support me is an excellent one. I’ve seen people posting on Facebook about their super fans, the ones who post or comment or like most often and I think people get a kick out of seeing their names that way.

    And the truth is, its just a good thing to do to support people back who have taken the time to support you.

Trackbacks/Pingbacks

  1. We Love You! #NoFilter | Greg Gerik - February 14, 2014

    […] However, reminders are not a bad thing and Valentine’s day should not just be reserved for your more intimate loved ones, but your broader network as well.  Consider sharing your love for your fans, followers, employees and support network without whom your job would be much more difficult.  Two recent  blog articles from friends and colleagues are great reminders of how brands should treat their employees and fans.  From Andy Sernovitz: […]

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