A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000.
Who wears logo shirts? Die-hard fans who love your brand.
Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt.
How can you excite and enable your biggest fans? How can you help them show you off all around town?