See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Tag Archives: 7-election

7-Election: Connecting your marketing to the news, the right way

Every election, 7-11 runs a great promotion: You can vote by choosing a soda cup for your your favorite candidate. They give real-time stats, regional data, and even exclusive (silly) video coverage from The Onion. This is quality marketing. It’s a reason for customers to get involved, to talk about the brand, to share it […]

Comments Off on 7-Election: Connecting your marketing to the news, the right way - Read & Join the Conversation

7-Eleven: Giving people a reason to talk about you

There are three 7-Eleven stores within two blocks of my office. Every so often, they do something that gets everyone talking about them. This time it’s the "7-Election" campaign, where you cast a vote for Obama or McCain when you choose your coffee cup.  Not scientific, but a lot of fun. Kudos to 7-Eleven for […]

(4) Comments - Read & Join the Conversation
Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again