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Tag Archives: Adam Brown

Dell’s video case study: How we measure ROI, presented by Adam Brown

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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Coca-Cola’s video case study: “The Creation of Expedition 206”

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program […]

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Common-sense wisdom in Coke’s new social media policy

Coca-Cola just released a new social media policy — and it’s full of common sense wisdom that every company can learn from. Here are my favorite parts: It’s only 3 pages. A social media policy should be a addition to existing company policy–you don’t need to start from scratch. Social media doesn’t change the rules […]

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How Coca-Cola empowers fans all over the world — live with Adam Brown

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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BlogWell aha! #1: Social media strategy from Adam Brown of Coca-Cola

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you’ll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make your social […]

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