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Tag Archives: ads

Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

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I can’t wait for your next advertisement!

Most advertising is a waste of money — millions of dollars spent on a tiny impression that will be instantly forgotten. But I look forward to these RadioShack ads every month in Wired.  The ads are instructive, interesting, and give me new ideas.  The lesson: If you’re going to run a bunch of ads, make […]

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Newsletter #955: The “Necessary Evils” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your customers may be cool with your “no shoes, no shirt, no service” rule, but sometimes you have to enforce less […]

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This is a good Facebook ad

One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? […]

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Newsletter #899: The “Make Better Ads” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s tough to make an ad worth remembering — much less talking about. With so many ads (and so many bad […]

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Newsletter #897: The “Ideas from IKEA” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] IKEA is the world’s largest furniture retailer, but somehow this behemoth also manages to be one of most personable and fun […]

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This is a good Facebook ad

One image says it all — a Star Wars bounty hunter is the perfect symbol to catch the eye of high-tech freelancers. (All great geeks consider themselves guns for hire to some degree. And want to live in space.) When 341 people “Like” your ad, you’re on the right track. Does anyone “Like” your ad? […]

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We’ll look at your ads if they are presented in a sensible way

Give me a list of TV channels in my hotel room. That’s helpful. Put a relevant ad next to it. I won’t mind (and I might appreciate it). Especially if it’s something I need just then. If you want me to look at your ad, put it where it’s useful, timely, and not interrupting me.

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