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Tag Archives: advertising

Newsletter #1039: The “New Spin on Old Advertising” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] While traditional advertising can be easy to ignore, every once in a while, marketers get it right and get our attention. […]

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Be remarkably honest

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which […]

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Newsletter #992: The “Better Than Marketing” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anyone can buy an ad — but if you read this newsletter much, you know how we feel about most advertising. […]

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Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

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Give them something they can’t get anywhere else

Samsung added this unique app to their phones that helps you speed-read called Spritz. The word of mouth and PR they received was amazing. (A few examples: The Huffington Post, Slate, and PC World) Why did it work? Because they gave people a reason to talk about them. One of the big rules of word of […]

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The fundamentals of being buzzworthy

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Becoming a truly buzzworthy company isn’t easy. But if you can pull it off, you’ll create a competitive advantage that will carry you through good times and bad. The key ingredients: 1. […]

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If you aren’t paying for the product, then YOU are the product

Something to remember:   You’re not paying for all those online services and apps that you enjoy.   But those businesses are spending and making big money. How? By selling you — your attention, your clicks, your privacy, your personal data.   I’m not saying it’s bad. Sometimes it’s a good deal (trading your info […]

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Good Attention vs. Bad Attention

Here’s a guest post Christopher Carfi, VP of Platform Products at Swipp, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know […]

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You can make any company remarkable with great service

Headsets.com sells headsets. Not exactly exciting. But their customers love them — because of extraordinary, amazing service. When you call they spend as much time as necessary to make sure you get what you need. They know their product. They’re happy to send multiple models to try out. You get multiple follow-ups to make sure […]

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